This is a short series on my journey from “Hey, this might be a neat idea” to “Look what we just did.” (Hopefully, anyway. There’s always a solid chance that I fail gloriously and publicly.) Here’s Part 1 (with a greater explanation), Part 2, Part 3, Part 4, Part 5, Part 6, and Part 7.
three months in >>>
“Snack Rack is fun and rhymey and memorable. It hits all our criteria. But, we’re not limited to snacks … or food. We want people to be able to scan and look up shampoo, lotion, cleaning supplies. Then it no longer makes sense. ‘Hey guys check out Snack Rack. You can scan food but also like shampoo and stuff.'” I’m explaining to Zach on the phone, and he hasn’t stopped me, so I keep going.
“Plus, there’s a new allergy app on the market every five days, but none of them are doing exactly what we want to do. If it turns out that including non-food items is a key differentiator for us, then it would be prudent to not limit ourselves with our branding. What do you think?”
Zach agrees, “Well, we had said that we’re probably just going to focus on food items for first iteration, but you’re right. We need to change the name.”
Somehow, this isn’t the answer I want to hear, and I feel myself panicking. “The developers are going to spaaaaazzzzzz.”
“It’s late in the game to make a change like this, yes, but better sooner rather than later.”
“Maybe I can tell them that the design will stay exactly the same. We really just need to swap out a name and include a couple non-food items in the design.”
I hang up with Zach, then call Jessie. Then call Alayna. Then I ping Stephen at Lightning Kite on Gchat and hope he doesn’t want to murder me after I tell him about the change. He says he’ll check in with Christian to see if there’s cost involved since it’s a change in branding.
“But,” Stephen warns, “if you don’t have your new name for us soon, it’s going to really delay building the app.”
“I’ll get you a name by tomorrow,” I say, not so confidently.
I grab my phone to text Zach, Alayna, and Jessie, so the three of us can have a brainstorming session. The idea is that we’ll come up with something brilliant to present to Stephen the next morning (Friday).
We’ll totally name your baby.
Here’s our convo; don’t feel obligated to read all of them, this is just to illustrate the point I made in the last post that naming things is a horrific experience.
It’s late on Thursday night and we’re all spent. I hope that an incredible name will be revealed to me while I sleep.
It’s Friday morning and I’m suuuuper cranky. And I’m supposed to have a name for Stephen. I gingerly pull his name up on Gchat.
Fridays are supposed to be fun, you guys. And I’m throwing things and eating my feelings.
But then … that ridiculous text thread pulls through for us. We continue to go back and forth. We come up with a name that we all really like. And the more we think about it, the more we like it.
I am, admittedly, holding on to it a little loosely. I was into Snack Rack like we had gone on fourteen dates and then had my heart broken, so I’m not really into committing at the moment.
But I do like it.
“Hey, Stephen? What do you think about the name Gumshoe?”
If you don’t love it, lie to me. This baby is signed, sealed, delivered. Business name changed and internet official.
Probably not as cool as Get the whole scope with our scoop, skoopskope!