Unbiased Reviews for a Capitalist Age: Blue Apron

nobody asked me to try it

Yea verily, let it be known that Blue Apron did not pay me nor did they comp me for this. I punched in my credit card and said goodbye to my money in exchange for a few Blue Apron boxes. There are no affiliate links or credits or anything in it for me. I saw Blue Apron make its way around the blogging circuit and thought I’d give it a try — just sharing my unbiased, unsponsored experience here. (My side note’s a little tongue-in-cheek; most I know won’t partner with a brand unless they’re really into it.)

Short description: Blue Apron ships ingredients for meals along with recipes right to your door. The ingredients are fresh, locally sourced when possible, and portioned out for each meal.

An Unbiased, Un-Sponsored Review of Blue Apron

I had sent a link to Jack to ask him what he thought.

“Hmm. Not for me. But maybe for you on the nights you cook?”

In my previous post I pointed out how he does the majority of the cooking, but I have a few nights a week where I’m parenting alone, and I’m doing the homework / dinner / bath / bedtime hustle by myself.

Which sometimes means “Heyyyy let’s swing by Whole Foods, grab a rotisserie chicken, and I’ll make a couple of sides.”

Unlike Jack, I don’t find meal planning or cooking enjoyable. The opposite. I find it stressful and anxiety inducing and I’d honestly rather scrub down a bathroom a night instead of make a meal. But I also think that if I practiced more, maybe I’d find it less frustrating. This probably sounds a little bit pitiful (I’ll own that) altogether, but I feel like I can still play to my strengths but also improve in areas where I’ve been … lacking.

(There’s been some frustration around food allergies, as well, but that’s a story for another day, or another website, as it were.

The box comes in, and everything’s packaged very nicely. No worries about what a pound of potatoes means or how much a dash or a handful listed in recipes really is. And on the upside, there’s no wasted ingredients either. I’m not buying a lot of this or that only to use a little.

Alright, go time.

Turn on some music, shoo the kids out of the kitchen (it is nice to have them help, but for my introduction to Blue Apron, I needed alone time), and pull out the recipe card. Each step has instructions and a photo which I find enormously helpful.

Chopping vegetables with music playing is somehow, I don’t know, kind of enjoyable. Relaxing, maybe. Maybe it’s the rhythm of it. Maybe it’s the time away from the computer and phone and things going bzzt ping beep. The girls venture back into the kitchen and I give them each a little job. Cook. Consult my recipe and accompanying photos several times.

An Unbiased, Un-Sponsored Review of Blue Apron

Dinner’s on the table.

So far I’ve made (with personal ratings) spring vegetable minestrone with barley and lemon ricotta toast (2/10), chicken under a brick with spring vegetable quinoa and rhubarb compote (5/10), chinese five-spice meatballs with snow peas and jasmine rice (7/10), and seared salmon with asparagus + potato hash and lemon aioli (10/10). As you can see, two of them were a little womp-womp, but I have friends that swear they have never, ever, ONCE had a bad meal with Blue Apron. Maybe I’m the anomaly.

Some notes (pros, cons, observations):

1) There’s a lot of packaging involved. Everything is reusable / recyclable, and I don’t find that the plastic portion of the packaging is more than what I’d bring home after a trip to Whole Foods, but there is a lot of packaging involved.

2) It’s pricey. For two meals a week (serving four people), we pay about $65. Less than eating out, but certainly more than shopping myself. (There’s a two-person plan and a family plan available.)

3) I waste less. I’m not buying a surplus of ingredients just to have them languish unused in the fridge, which is nice.

4) A friend of mine makes the statement that Blue Apron has saved her so much money, since she’s not making trips to the store, sending her babysitter to make trips to the store, buying extra ingredients and having them spoil, and not eating out as much.

5) The four people meals feed my family of five, but I usually have to make one extra side or a salad. (My kids are really good eaters.)

An Unbiased, Un-Sponsored Review of Blue Apron

6) We have food allergies to consider. So far, I can get around that by not choosing the meals that are dairy based, and substituting when I can (vegan mayo for regular mayo, etc).

7) This is a fun way to learn how to cook. Jack pointed out that now that I have two recipes our whole family loved, I can grab the ingredients and make them myself. Which probably isn’t as fun as having a meal-in-a-box delivered to my door, but the point stands. I’m learning and in a relaxed environment.

8) I had looked into taking cooking classes, but Blue Apron is cheaper and more schedule-friendly.

9) The girls get really excited to help, cook, and try new things. Rhubarb compote? Sure, why not?

10) Somehow, it takes an element of anxiety out of the equation. Is it the pre-portion ingredients? The detailed instructions and photos? The convenience of not having to run to the store? Probably all of the above.

Who’s this for?

People who are willing to exchange money for time; people who aren’t comfortable in the kitchen and want to work on getting better; couples that want to crack open a bottle of wine and enjoy cooking something new together; people who want to add a few new recipes to their repertoire; couples that want to spend an evening enjoying a nice meal and a movie, but are opting for cooking in and Netflix instead of nailing down a babysitter; people that are looking for a cool gift idea. Aaaand so on.

We don’t use Blue Apron weekly, but I can see us using it short-term, during really busy weeks, or anytime I want to feel a little more comfortable in the kitchen.

You can check Blue Apron out here (again, I get no brownie points or dollars for this) or visit some of the competitors, like Plated and Hello Fresh.

Update: For a more thorough account, I tried out Blue Apron for six weeks.

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  • Reply Heather Laura Clarke June 8, 2015 at 1:36 pm

    I can’t wait for Blue Apron to come to Canada, because I could definitely benefit from a little stress-free, no-shopping-required, learn-to-cook time. I’m terrible at following new recipes because I usually have to convert ingredient proportions from imperial to metric, and … math. Ugh.

    • Reply Roo June 8, 2015 at 8:24 pm

      Ahhh! Fingers crossed that it happens soon for my Canadian homies. ;)

    • Reply Buck Eichler March 3, 2016 at 1:08 pm

      before you sign up, find out how to cancel. They don’t tell you, and they have no link on their web site. You have to hunt hard in a search for a way to cancel, and that infuriated me.

      • Reply Jane Lane May 11, 2016 at 12:22 am


        • Reply Buck Eichler May 11, 2016 at 10:19 am

          Thank you Jane, for posting this. I did find that they have now made it easier to cancel than when I had to do a lot of detective work to find the right cancellation address. I know they had a number of complaints.

  • Reply Laurie June 8, 2015 at 1:39 pm

    I’m not a big fan of cooking at night. It isn’t that I don’t like cooking or even planning, but at the end of the day, I’m tired and I don’t want to do a lot and I sure don’t want the clean up cooking involves. As a result, I’m kind of a crock pot fan. Just FYI, you can do a whole chicken in the crockpot. I keep the frozen ones from Costco on hand and when I want a chicken for dinner, before I leave for work I take out a thawed chicken, rub it down with olive oil, garlic, salt and pepper, and rosemary. If I have lemons on hand, I slice a couple of those up and lay them all over the chicken like a lemon slice jacket. Then turn it on low and leave it for 6 to 8 hours. No water (it will create its own juices). Killer roasted chicken for dinner.

  • Reply EmilyHG June 8, 2015 at 1:41 pm

    Thanks for this! I keep seeing Blue Apron posts, but I love cooking (even on weeknights) and I really enjoy meal planning and all that, so I didn’t really understand the point of this pretty expensive service. You made it make more sense, but also realize that it’s not for me.

    • Reply Roo June 8, 2015 at 1:46 pm

      That’s exactly what Jack said. Looks cool, but not for him (he who enjoys puttering around the kitchen).

    • Reply Kristy B. June 8, 2015 at 2:10 pm

      Totally agree with you! I’m the same way, but I definitely see the allure for those who don’t love to cook/don’t have the natural cooking ability. My sister-in-law subscribed to a similar service for a while and loved it. However, what I LOVE about Blue Apron is that I don’t have to pay anything at all for their recipes! If you sign up for the newsletter, you get the weekly recipes in your inbox (and they print out just like they come on those really pretty cards with nice visual cues) and you can add them to your own meal planning. LOVE it.

      • Reply EmilyHG June 8, 2015 at 2:13 pm

        Thanks! I will sign up for that newsletter– and anything that makes people happier and more comfortable in the kitchen is a win.

    • Reply Sharon February 9, 2017 at 7:52 pm

      Me too! I have a passion for cooking and cooking healthy. Fresh. We are rarely sick and all at healthy weights in my house. Home cooking and exercise! The basics! But this is probably great for a family that doesn’t have the time to cook.,,better for you than Chinese takeout.

  • Reply MissCaron June 8, 2015 at 1:46 pm

    Thanks for sharing your thoughts! I tried Blue Apron as well… not good. None of the meals we tried were spectacular. Also, the serving size for two people left us feeling like we still were hungry (and we’re not overweight). The prep and cook time for me was significantly longer than the card indicated but I’m sure that’s because I’m a novice. My husband, a former professional chef in a high-end kitchen, stated that he thought it was too much work for a newbie and not the kind of work that would consistently yield good results. We’re trying Plated this week. Might be better but probably not. I think it’s too expensive and not worth it (just my opinion). Our Fresh Market has deals some times where you can get a whole meal and all the fixins (to make yourself) for $20 and that just can’t be beat. I’ll probably do a similar post myself once we’ve completed with Plated. We shall see.

    • Reply Roo June 8, 2015 at 2:00 pm

      Same, took at least ten minutes longer for me than quoted. And agree re: the portions! I’d make one more side for everyone. The protein is usually enough, but we could do with another veggie dish or rice or something similar.

  • Reply Juliana June 8, 2015 at 1:50 pm

    I’ve used Blue Apron before. I think I’ve gotten a total of 4 boxes delivered. While I agree that a couple of the meals I received were pretty good and I’ve made them again on my own, the majority of the meals were not something my kids or even my husband liked. The portions were actually on the smaller side and usually when I cook I like to have leftovers that will last 1 to 2 more meals for my husband. My husband, who lifts weights, eats a lot and we found it just wasn’t enough food for the price.

    • Reply Roo June 8, 2015 at 7:32 pm

      Oooh, interesting. Yeah, if it wasn’t enough food for my family of five (no one lifts weights, most are under four feet tall), I can’t imagine that it was enough for yours, Juliana!

  • Reply kateri June 8, 2015 at 2:48 pm

    I was gifted Blue Apron for Mother’s Day- we received several of the same meals as you! and I thought they were ‘eh, at least we ate’ all the way to ‘holy cow, that was amazing’. I think the meals are expensive, really expensive, but we agreed for crazy weeks + vacations it would be awesome! (We tend to rent houses on lakes…packing spices and everything is a pain) Less grocery runs and more swimming-done and done!
    My husband strength isn’t cooking. My most relaxing time is cooking. I work from home (daycare- holla) and enlist 3.5 year olds to help with dinner. :D

  • Reply Michelle June 8, 2015 at 4:02 pm

    I get blue apron a couple of times a month and really like it. A lot of the reasons you stated above, Roo. I really enjoy cooking, meal planning, and even look forward to trips to Whole Foods and still like this. We find the 2 person portion to be more than enough and most of the time have leftovers especially of the sides. For busy weeks, it certainly helps to save the time on shopping and thinking of something good/fun/different to eat. We can easily become “grilled chicken and veg” folks on those weeks, so this gives us a nice change. $60 sounds expensive for 3 meals, yes, but if you were to go out and buy the ingredients for most of them, your cupboards would be overflowing with Mirin and white wine vinegar and you’d have spent well over that amount of money. It’s a nice option now and again.
    Oh – and it’s nice to see an un-sponsored review. My blog feed gets a little heavy with “Blue Apron!” posts sometimes so I wished they spaced out their sponsor required posts among bloggers a bit more! Thanks, Roo!

    • Reply Roo June 8, 2015 at 5:44 pm

      Haha, I totally agree on the ingredients part, Michelle! A friend of mine swears that Blue Apron is saving her so much money because she’s not puttering around the store, buying so many ingredients and making a lot of impulse purchases.

      Plus, it’s just a nice option to have when I know a work week is going to be particularly insane. :)

  • Reply Cheri @ Overactive Blogger June 8, 2015 at 5:00 pm

    So I tried Blue Apron around the time I got married last year, and I just could not get into it. I like to cook, but I didn’t care for Blue Apron. I cooked one thing from it, and I didn’t like the way it tasted, and it also seemed like every dish needed a million of those tiny portioned ingredients. Definitely a cute idea, but not for me.

    • Reply Roo June 8, 2015 at 5:44 pm

      Oh bummer! I’ll agree that not every meal is a win, but I’m trying again this week because fajitas are on the menu. ;)

  • Reply Suzann June 9, 2015 at 7:02 am

    Hey Roo! I saw the guys from “Plated” on Shark Tank and they were turned down! Went online and decided that this was a good option for my parents who are tired of their recipes AND tired of eating out. But for our family of five (one being a 14 year old boy) it just won’t be enough food. I think this is a great idea for retired people who like to cook and busy couples without children. Thanks for your input!

  • Reply Nikki June 9, 2015 at 1:03 pm

    Love this un-biased review! I was wondering if opinions would change once the post wasn’t sponsored by the company itself. Not too off though from the reviews I heard previously so glad you did this! Thanks! Let us know if you try it again!

  • Reply Marie June 12, 2015 at 5:40 pm

    Wow, love this super comprehensive review! I live alone so cooking for 1 is so wasteful so I just end up eating out. I’ve been meaning to cook more so this sounds like a great option. Thanks for all the details!

  • Reply Stephanie June 12, 2015 at 9:17 pm

    A friend gave us a free meal from Blue Apron and I’m not one to pass up free food so I got the 2 meal family plan. We got a Chicken Mole and a Cantonese-Style Beef stir fry. I thought both meals were pretty good and something different that we wouldn’t make at home (like homemade mole sauce with dark chocolate!). Just my husband and I ate the meals, my three kids were not into either meal but are a little picky. We both agreed that it seemed really expensive for what we got, just pricing it out per meal, but I having all the food come to the house was great. My husband and I both work full-time, our kids do a lot of activities, so time is precious for us. I can see using it maybe if my husband went out of town or during hectic times, but not for all the time, it’s too expensive. I like that you can stop service so maybe if the meals aren’t up your alley you can postpone. I might try the chicken mole meal again on my own – the sweet potatoes with avocado and queso fresco were delicious!

  • Reply Emily June 13, 2015 at 5:02 pm

    I’ve never tried blue apron, but we do Wildtree and LOVE their freezer meal workshops. Much cheaper per meal, haven’t had a bad meal yet, we make whatever dietary subs we need to and we can add extra to stretch it for leftovers. My husband says wildtree is the best thing that has ever happened to my kitchen.

  • Reply Amy@drivethirty3 June 17, 2015 at 7:19 am

    oh…blue apron…it could have been such a wonderful relationship. I had THREE very bad shipping experience. Meals were to be delivered Saturday and they didn’t come till TUESDAY. Such a waste as I obviously couldn’t use the food. I think it had to do with when they got the shipment to their vendor. I gave them three tries, and had to quit. On the times that they did come on time, it was so so.

  • Reply CDonowho August 20, 2015 at 5:36 pm

    Thanks for the article, I just ordered our first Blue Apron box and I wanted to get a little more information before we went ahead with it. I am an excellent cook (I’ve even catered previously) and I can cook anything. My problem is, I just started a new job which means I have less time to meal plan AND…I am feeling completely burned out on figuring out what to make for dinner! I need an infusion of new ideas and this looks like just the solution, at least until I’ve got more time on my hands. Thanks for the info!

    • Reply Roo August 23, 2015 at 4:55 pm

      Hey, you’re welcome! Let me know how you like it!

  • Reply I Tried It: The American Giant Jacket - Semiproper September 23, 2015 at 4:21 pm

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  • Reply Jeanne November 1, 2015 at 12:24 pm

    Buyer beware before you order first meals
    No way to cancel if you do not like their selections even though just ordered minutes before!
    Now this food I cannot use is coming to my home.
    So wasteful. Waste, waste.
    Shame on blue apron.
    No good for picky eaters!

    • Reply Roo November 3, 2015 at 2:15 pm

      I’ve always been able to cancel the week before it ships, Jeanne! You should email them.

  • Reply Chris Baccus December 30, 2015 at 6:08 pm

    Great write up. I just finished reviewing six services including Blue Apron. Completely agree with all your points and also appreciate another reviewer who used their personal credit card to do an unbiased review!

    • Reply Roo December 31, 2015 at 11:56 am

      Hi Chris! Loved your six-service review. I wish some of those were local to me, because I’m itching to try another one for the new year!

  • Reply Raine January 6, 2016 at 1:16 am

    I’m might try Blue apron. It sounds good to have all the ingredients delivered right to your door and its just my husband and me, but I’m a little worried about the small portions as somebody stated above. I like leftovers so my husband can have lunch the next day so I don’t know if it’s going to be enough food for the price. Also I tried Wildtree, what a rip off. You pay $80 and all you get is about 6/7 ingredients to make your food, you then have to go out and buy your meats, vegetables, any side item. When I was asked to join I thought I was getting full meals and all I got was spices . $80 wasted. So Blue Apron sounds great! I’m going to give it a try ????

  • Reply Deidre January 12, 2016 at 4:08 pm

    I’ve been a Blue Apron customer since maybe Oct 2015. And I enjoy it for so many reasons. It saves me money first of all. I learned to cook in a large family. I’m single, and even so I buy and cook way too much as well as throw away extra veggies that are not needed at the time and end up spoiling. BA gives me just the right amt. I’m also trying new foods that I’ve been afraid to try like farro, soy glaze couscous, coconut milk, other ancient grains, and yes “skin less” chicken, etc. If I dont like the choices I cancel for the week or even two. I signed up for wine delivery. And the wines are really good. So far it works for me. I did Fresh Diet but missed fresh food and actually cooking myself. With FD you pretty much microwave a gourmet meal. I have way too many pots and pan, I need to cook. Anyhoo so far I’m a fan.

  • Reply Sandra January 19, 2016 at 9:51 pm

    Second week and finding it really works for us. We like to cook but hate shopping and all the waste when our plans would change. Get delivery on Tuesday so don’t even have to think about what to cook for the week. The meals have been good and the portion size has been fine. A couple of the meals were fantastic and will be made again!

  • Reply Lynn January 20, 2016 at 11:01 am

    My fiance surprised me with a delivery of blue apron dinners. I was a skeptic at first, but going into our sixth week, I am a true believer. We both enjoy cooking but it became a chore to figure out what we wanted for dinner every night. Our deliveries are on a Tuesday so our weeknight meals are set. I enjoy that I am trying new things. The portions are fine for us and we usually have leftovers on the sides which one of us takes for lunch the next day. I am definitely spending less time at the supermarket and emptying out my produce bin to the trash every week. I usually start with the prep work (which is a bit longer than stated) and by the time he comes home he’s ready to cook. I have never had a problem with changing a menu and even cancelled the week of Christmas. I would highly recommend.

  • Reply ecfood2016 February 3, 2016 at 6:06 pm

    I had the opportunity to intern for FreshRealm this past summer and it was amazing! They are a great meal kit delivery service that lets you pick and choose what meals you want with no subscription necessary. Here is the site if you want to take a look: freshrealm.co.

  • Reply Jeanie Robinson-Pownall February 23, 2016 at 11:51 pm

    We have been using the Blue Apron service for about two months now. There are some winners, and some losers. One meal included mashed potatoes, and they only sent one medium-sized potato (for two people!) and NO WAY am I going to put all that effort in for one potato. (I purchased more potatoes and made up the recipe and it was delicious.) In another case the fingerling potatoes we received had so many rotten spots that I only managed to salvage about 1/4 (but again, the tiny little dish was delicious). Best dish thus far was lemon linguini. One of the best things is that I am learning to be a much better cook and was very surprised at how quickly I learned things and picked up new techniques. My husband has enjoyed some chicken and pork dishes – I don’t eat either but he was happy to have the second serving for lunch the next day. Be sure to buy a big bottle of high-quality extra-virgin olive oil – every recipe calls for it, and it is the only thing that is NOT included! I think this is a good value (six meals – three meals for two people – for $60).

  • Reply Judi March 16, 2016 at 9:59 am

    I am into my second week of having Blue Apron delivered to my house. On a scale of 1 to 10, I give Blue Apron a 10+. Cooking is not my forte. Years ago I had a kitchen fire and burned almost all of my kitchen. Thus, cooking is not my favorite thing to do. But… now that I have Blue Apron being delivered, I am actually liking this cooking thing. We are a household of 2; my husband retired and I work full time and travel 50% of the time for my job. It’s nice to have everything at home after a long day, the pre-measured ingredients and the recipe cards that show each step. I don’t feel lost or overwhelmed at all. Also, the portions are perfect for us. I don’t have a need to prepare any other side dishes. Just some bread, a bottle of wine, and a have wonderful dinner with my husband.

    • Reply Roo March 23, 2016 at 9:36 pm

      Glad that it’s working for you!

  • Reply Tiffani April 19, 2016 at 12:51 pm

    I have a family of 3, so we get the family plan. I’ve been ordering for about a month and 4 of the meals have been excellent. The Honey Garlic Cod with Sauteed Bok Choy and Coconut Brown Rice was excellent. On the flip side, I found the Panko Crusted Chicken with Pea Tip Salad to be a little bland, except for the Pea tip salad, that was excellent. I did not order one of the boxes this week, because I don’t think anyone in my family would care for one of the recipes.

    I LOVE that everything is portioned out. The quality of the meats is excellent and none of the produce has spoiled before we had a chance to eat it. In fact, we just had one of the meals from last Friday’s box, last night. It was the first time I had ever tried collard greens.

    For us, we don’t see a savings except by not wasting leftovers. But we aren’t spending any extra money because we aren’t eating out as much. It is balancing out.

  • Reply Reviewer101 April 29, 2016 at 1:03 pm

    Blue Apron was first meal delivery service we tried for a year. The food is fresh. Family got tired of the mincing lemon, chopping/mincing garlic, turning on the gas oven to roast (waste gas in a way) and eating repetitive rhubarb leaves, kale, cutting hard squash, yam fries so we tried Plated. Plated was a bit more pricier but tasted better overall. No more repetitive same ingredients from Blue Apron. Started to feel like eating repetitive leftover vegetable ingredients for the poor in a way.

  • Reply Ann May 26, 2016 at 11:12 pm

    I was gifted Blue Apron which surprised me because I hate hate HATE to cook. But, not anymore…I forgot how relaxing cooking can be and I am creating dishes that I would have never tried before. I love it and will continue to use Blue Apron even after my gift (6 months) runs out.

  • Reply Mary Taus June 1, 2016 at 9:51 am

    Most of the food is good, but I wish they would quit the kale and the salmon. Enough already. There is only the two of us, and I don’t like salmon or kale. I am a professional chef and to me, kale is what was put to make the salad bar pretty! I will say we are not hungry after we eat the meals.

  • Reply Monica July 14, 2016 at 9:39 pm

    Blue Apron makes me feel like a better cook. We love them.

  • Reply TRH August 9, 2016 at 9:11 pm

    my wife,by not reading the fine print,is so for out 120.00 for food we could have got at carls jr. her free gift so far has cost 120.oo worth of blue shit. BEWARE, this company has no conscience. they are whats wrong with America today! The greedy ceo,s need to be put in prison eating bread and water. Jusice for their greed.

  • Reply trh August 9, 2016 at 10:29 pm

    blue aporn, s business practices need to be investigated by the better business bureau and beyond. My wife and I have tried to break away from these con artists for three wks. with no success. she never sighned on.Once they gained access to our cash flow , even cancelling account numbers the,ve stolen 120.00 from her account. They are Wolves in sheeps clothing to say the least.When thiscompany is finally investigated for their greedy unscrupulous business practices my wife and I want reimbersed , BEWARE, Blue ripoff ,is whats wrong with America today. The food in their boxes need to be inspected by board of health agencies, without a doubt.

  • Reply Fred Pratt October 8, 2016 at 4:18 pm

    OMG. watch a cooking show, open up a cook book, and learn to cook and save your money. Its not that hard to cook. So much dependence upon a food service is sad and hilarious all at the same time!

    • Reply Roo October 9, 2016 at 7:18 pm

      Or maybe order from a company like Blue Apron or Hello Fresh if you want to, because we all get to make our choices, right? Getting mad about other people’s cooking and buying choices is kind of sad and hilarious, too.

  • Reply Niji October 26, 2016 at 8:32 am

    I dunno this seems unusually biased… less ‘wasted’ ingredients… but to buy 4x as much of that ingredient still costs less than what blue apron has it priced at, and if you weren’t lazy and wasteful in the first place the extra ingredients would go to use and make an additional 3-4 meals or much larger portions for each meal made (which many kids would appreciate, especially since things like non-root vegetables and fruits have close to 0 calories in the first place and lbs a day being needed to be eaten to get their mineral and vitamin quantities into their/your system (depending on you GI effeciency/economy as well as microflora/intestinal biome type and count). So basically everything surrounding that on those sections can be thrown out as mere buzzwords.

    You cannot learn to cook unless you understand the fundamentals of cooking, which you can only learn from first hand experiences through experimentation (or learning in an environment where you can find out WHY something is done a certain way and not another or why X causes Y to become Z, often the answer is not what you think or what the other thought and a new cooking method comes into existence!!!) so that section is also frivolous and blue ribbon actually HAMPERS your ability to learn to cook (eye balling stuff and making mistakes is what allows you to develop your own food tastes and cooking styles! Your version of a ‘pinch’ or ‘dash’ might taste 10,000x better than a recipe card’s version!!)

    Blue ribbon is reading more and more like not only a wasteful unhealthily sourced scam but also an attempt to indoctrinate people into a more unhealthy psychological dependent state on a shady unhealthy system. Worse still Blue Ribbon may not even understand that that is what they are doing, despite it being painfully obvious.

  • Reply Meggan Hill November 16, 2016 at 3:43 pm

    I am a fellow blogger who was paid to try out Blue Apron but ended up buying more meals on my own dime after. I just love their food. The recipes taste so good. I agree with your sentiments here and I find it a fun way to learn to cook. To someone who says experimenting is required to learn to cook, yes that is true but only at like, stage 2. At stage 1, you just want to go through some motions and follow directions to get the feel of how it “should” go, then you can start messing around. Anyway, I see Blue Apron is a bit of a “treat” to myself where someone else makes the meal decisions for me, if only for a couple of days, and I just get to sit back and chop vegetables to music. Or try random new ingredients I’ve never even heard of. Love it.

  • Reply Six Weeks of Blue Apron, an Informal Study - Semiproper November 29, 2016 at 4:56 pm

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  • Reply Jennifer Liepin January 28, 2017 at 7:46 am

    I like the idea, but it is so wasteful and poor for the environment!
    I’d love them more if they didn’t use so much packaging (much of which cannot be recycled) and featured more vegan options – like the option to go meatless once a week with every meal plan.

    Here’s my review on Blue Apron from an animal rights and environmental activist point of view.

    • Reply Roo January 29, 2017 at 9:23 pm

      Hi Jennifer, all of the packaging is recyclable and they even offer a green recycling program.

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