ABOUT

 

(photo by Dan Savinelli)

Hi and welcome. I’m Roo. By day, I’m hunched over my computer keyboard like a gargoyle. I’ve spent the last decade or so writing copy for brands all over — from Brooklyn to Boston to Boulder — and my work appears on packages in stores like Whole Foods and Target, on ads, and sometimes even sweaty gym t-shirts. I also provide commentary on advertising and branding on Adweek. Currently, I’m the Creative Director for Bark, a really great service that helps keep kids safe online. (Got a kid/tween/teen with a cell phone? Get at us.)

Semi-professional (like football) bio right here.

By night, I’m … well … I’m hunched over my computer keyboard like a gargoyle, but I do it in sweatpants. On Semiproper, I like waxing nostalgic about playing Oregon Trail and the days that Choco Tacos could be purchased at Taco Bell, but I also write about life lessons, human rights, culture, sometimes politics. (I’m whispering those words, btw.)

Thanks for finding your way here! Stay as long as you’d like. Let’s be buds and split a pizza sometime.

If you’re my mom, please don’t follow my Twitter account.