Roo Ciambriello

(photo by Dan Savinelli)

Hi and welcome. I’m Roo. By day, I’m hunched over my computer keyboard like a gargoyle. I’ve spent the last decade or so writing copy for brands all over — from Brooklyn to Boston to Boulder — and my work appears on packages in stores like Whole Foods and Target, on ads, and sometimes even sweaty gym t-shirts. I also provide commentary on advertising and branding on Adweek. Currently, I’m the Creative Director for Bark, a really great service that helps keep kids safe online. (Got a kid/tween/teen with a cell phone? Get at us.)

Semi-professional (like football) bio right here.

By night, I’m … well … I’m hunched over my computer keyboard like a gargoyle, but I do it in sweatpants. On Semiproper, I like waxing nostalgic about playing Oregon Trail and the days that Choco Tacos could be purchased at Taco Bell, but I also write about life lessons, human rights, culture, sometimes politics. (I’m whispering those words, btw.)

Thanks for finding your way here!¬†Stay as long as you’d like. Let’s be buds and split a pizza sometime.

If you’re my mom, please don’t follow my Twitter account.