ABOUT

 

(photo by Dan Savinelli)

Hi and welcome. I’m Roo. By day, I’m a writer. I write copy for brands all over — from Brooklyn to Boston to Boulder — and my work appears on packages in stores like Whole Foods and Target, on ads, and sometimes even sweaty gym t-shirts. I also provide commentary on advertising and branding on Adweek. Semi-professional (yea, like football) bio right here.

By night, I’m … well … I’m still a writer, but I do it in sweatpants. On Semiproper, I like waxing nostalgic about playing Oregon Trail and the days that Choco Tacos could be purchased at Taco Bell, but I also write about life lessons, human rights, culture, sometimes politics. (I’m whispering those words, btw.)

Thanks for finding your way here! Stay as long as you’d like. Let’s be buds and split a pizza sometime.